東新町商店街 – Shin Machi Atrium

Today I was a bit disappointed I had to spend my last free day running errands, but on the way back to my apartment I discovered this little gem: Shin Machi Atrium.  Near Tokushima Station by my workplace and the most prominent shopping malls in the city, there is a little entrance to an outdoor shopping mall.  And within that series of stores are Animate and the ufotable cinema!  As a huge fan of ufotable’s animation works (Fate/Stay Night, the Tales of Series, Kara no Kyoukai), I simply had to check it out!  Outside of the store front were hand prints of presumably famous staff and life-size  cutouts of anime characters.  When I went inside, I saw a TV playing Fate Series footage and variety of character goods, most notably a section of goods from the Tales of Shop that I visited in Akihabara last week!

Surprisingly the Tales of Shop here had slightly different items than the one in Akihabara.  Though this one was smaller, it had different T-shirts available for purchase as well as some notepads, kitchenware, and accessories that weren’t available in the other shop.  I will be sure to check both from now on!  I explored the cinema to see more goods for sale and then noticed that the chairs in front of the projector had a Fate/Stay Night manga printed on them.  It was so cool to see!  After I took some pictures and watched a bit of what was playing, I went over to Animate to see what was new there.  There was a display setup promoting Heavy Object that I enjoyed seeing.  There were also a lot of T-shirts, bags, plush dolls, and manga that were awesome but I am trying to save money to travel and go out with my friends.  Perhaps another time!  I am so happy to know that these stores exist in my town because I know I will be back to visit soon!  Can’t wait to explore more of Tokushima next time!

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